9 tips for Posting great Classified Ads
Write an inviting Ad title with keywords
The title of a classified Ad is very important. This is displayed on the sort/search page, which is what the web user sees first when visit a category, location, or search page. They click on the title to view your classified Ad. This is your first opportunity to sell yourself and probably the most important. Make the Ad title inviting, but you have to be creative. Make the title as short as possible, but provide information that will make the reader want to click on it.
Make sure you include keywords in your title. This will make it easy for users to find you when they search using the search box at the classified Ads site. Including the right keywords will also ensure that your classified Ads display on organic search at leading search engines like Google, Yahoo, and Bing, which will continue to bring customers to your business long after you post the classified Ads. By the way keywords are words that people are likely to use when searching for your product or service.
Add Images to your Classified Images
Images have visual appeal and the human eyes are often attracted to them. Classified Ads sites usually display an image along with your post on the sort/search page. Like I said earlier, the sort/search page is the decision making page. That is where all Ads that meet the user’s criteria are displayed with all Ads competing for the one click.
Users often click on images and since most classified Ads sites make the displayed image clickable, adding an image will naturally lead to more click through rate for your Ad. Add images of your product. Not just any image, but good ones. If you are advertising a service add an image that brings out the essence of your service. You can also include your business logo.
Dedicate your Ad to a product or service
Do not advertise your whole business in one classified Ad. This will tend to make your Ad long and difficult to read. Web users scan through content. They want to get the message in the first sentence. Besides most users are only interested in one of your product, why bore them with all of them.Focusing a classified Ad on one product or service will make it easier to write a good copy for the Ad. It will also enable you fine tine keywords relevant to only that product.However, do not post all the Ads at once. Wait for one to be reviewed and published first, before posting another one or it may be flagged as spam.